Overview

The website www.aimatric.com (the "Website") uses cookies, including third-party cookies. We use cookies to provide you with an enhanced browsing experience and services better adapted to your particular needs and interests.

Some cookies are necessary for you to log in, store your preferences, and for the proper display of our web pages. Other cookies offer valuable feedback on how the Website is used, enabling us to increase its efficiency and accessibility.

1

What is a Cookie?

Cookies are small text files stored on your device (computer, tablet, or mobile phone) by your web browser when you visit websites. A cookie is installed after a request is issued by a web server to a browser (such as Chrome, Firefox, Safari, or Edge).

Cookies are Safe

Cookies are completely "passive" - they do not contain software, viruses, or spyware and cannot access information stored on your device. They enable a website to recognize your browser and remember certain information about your visit.

Cookie Components

A cookie consists of two main components:

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Name: A unique identifier for the cookie
Content/Value: The data stored in the cookie

In most cases, a cookie itself does not directly identify you personally. However, cookies may be linked to other information that can identify you.

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Cookie Lifecycle

Cookies are administered by web servers. The lifecycle of a cookie can vary significantly depending on its purpose.

πŸ• Session Cookies

Session cookies are temporary and are exclusively used during a single browsing session. They are stored in your browser's cookie folder and are automatically deleted when you close your browser or leave the website. These cookies help maintain your session state as you navigate between pages.

πŸ“… Persistent Cookies

Persistent cookies are stored on your device and remain there until they expire or you manually delete them. These cookies remember your preferences and settings for future visits, providing a more personalized experience. The lifespan of persistent cookies varies, typically ranging from days to years depending on their purpose.

🌐 Third-Party Cookies

Third-party cookies are placed by domains other than the one you are visiting. These are often used for analytics, advertising, and social media integration. Third-party cookies may track your activity across multiple websites.

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Tip: You can delete cookies at any time through your browser settings.
3

Types of Cookies We Use

We use both session cookies and persistent cookies. Our cookies fall into the following categories:

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Essential / Strictly Necessary

REQUIRED

These cookies are required for the website to function properly. They enable core functionality such as page navigation, secure login, session management, and access to secure areas. Without these cookies, the website cannot function correctly. These cookies do not require your consent.

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Functionality / Preferences

OPTIONAL

These cookies remember your preferences and choices to enhance your user experience. They may remember your language preference, region, username, and other customization options. They also enable features like video playback and form auto-fill.

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Analytics / Performance

OPTIONAL

These cookies help us understand how visitors interact with our website by collecting anonymous statistical information. They count visits, identify traffic sources, and track which pages are most popular. This data helps us improve website performance and user experience.

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Targeting / Advertising

OPTIONAL

These cookies track your browsing behavior to deliver personalized advertisements relevant to your interests. They may be set by us or by advertising partners and can track your activity across different websites. They help measure the effectiveness of advertising campaigns.

4

Specific Cookies We Use

Essential Cookies

Cookie Name Purpose Provider Duration
_aimatric_session Maintains user session state AIMatric Session
csrf_token Security token for form submissions AIMatric Session
cookie_consent Stores your cookie preferences AIMatric 1 year
auth_token Authentication for logged-in users AIMatric 30 days

Analytics Cookies

Cookie Name Purpose Provider Duration
_ga Distinguishes unique users Google Analytics 2 years
_ga_* Maintains session state Google Analytics 2 years
_gid Distinguishes users for 24 hours Google Analytics 24 hours
_hjSessionUser_* User behavior analytics Hotjar 1 year

Marketing Cookies

Cookie Name Purpose Provider Duration
_fbp Facebook advertising tracking Facebook/Meta 3 months
_gcl_au Google Ads conversion tracking Google 3 months
li_fat_id LinkedIn advertising LinkedIn 30 days
_mkto_trk Marketing automation tracking Marketo 2 years
5

Third-Party Cookies

In addition to our own cookies, we use third-party cookies from trusted partners to enhance your experience and enable certain features:

πŸ“± Social Media Integration

We use social media plug-ins from the following platforms:

  • Facebook/Meta - For social sharing and login
  • LinkedIn - For professional networking
  • Twitter/X - For social sharing
  • YouTube - For embedded video content

πŸ—ΊοΈ Maps and Location Services

For displaying office locations and directions:

  • Google Maps - Interactive maps and directions

πŸ“ˆ Analytics and Performance

For website traffic and behavior analysis:

  • Google Analytics - Traffic analysis
  • Hotjar - User behavior and heatmaps

πŸ“£ Marketing and Advertising

For advertising and remarketing:

  • Google Ads - Advertising and remarketing
  • LinkedIn Ads - B2B advertising
  • Facebook Pixel - Ad effectiveness
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These third parties have their own privacy policies governing the use of their cookies. We encourage you to review their policies for more information.
6

Web Beacons and Similar Technologies

In addition to cookies, we may use other similar technologies:

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Web Beacons (Pixel Tags)

Small, transparent images embedded in web pages or emails that help us understand user behavior, such as whether an email was opened or a link was clicked.

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Local Storage

HTML5 local storage to store certain preferences and data locally on your device. Unlike cookies, local storage data does not expire automatically.

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Log Files

Our servers automatically collect information including IP address, browser type, operating system, pages visited, and date/time of access.

7

Managing Your Cookie Preferences

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept or customize your cookie preferences. You can change these settings at any time by clicking "Cookie Settings" in the website footer.

Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored on your device
  • Delete some or all cookies
  • Block cookies from specific or all websites
  • Set preferences for first-party vs. third-party cookies
  • Receive notifications when cookies are set

Browser-Specific Instructions

For instructions on managing cookies in your browser:

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Chrome
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Firefox
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Safari
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Edge
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Opera

You can also visit www.allaboutcookies.org for comprehensive guidance on managing cookies across different browsers.

Opt-Out Links

For specific third-party cookies, you can opt out directly:

πŸ“Š Google Analytics Opt-out πŸ“’ Google Ads Settings πŸ‘€ Facebook Ad Preferences πŸ’Ό LinkedIn Ad Settings

Impact of Disabling Cookies

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Please Note: Disabling certain cookies may affect the functionality of our website. If you disable essential cookies, some features may not work properly. If you disable analytics cookies, we won't be able to improve our services based on usage patterns.
8

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no industry standard for how websites should respond to DNT signals.

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Our website currently does not respond to DNT signals. However, you can manage tracking through your cookie preferences as described in Section 7.
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Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Post a notice on our website
  • Reset cookie preferences if the changes affect your choices

Stay Informed

We encourage you to review this policy periodically to stay informed about our use of cookies.

10

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

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Privacy Team

privacy@aimatric.com
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Cookie Policy Portal

www.aimatric.com/legal/cookies
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